Since its inception in 1992, “As Seen On TV” giant Tristar Products in Fairfield, NJ has become one of the largest direct response marketers in the industry— both domestically and internationally. This August, the team at Tristar marks their 25th anniversary as the premiere, internationally recognized direct marketing company.
Success in Household, Beauty, Cookware & More
Tristar has single-handedly transformed thousands of ideas into branded products distributed worldwide. Their unprecedented success stretches across multiple categories and enjoys rave reviews for TriStar products. Categories include non-stick cookware and power pressure cookers, home appliances, fitness equipment, sports gear, health / beauty, and apparel.
The DR Industry Leader in Fairfield, NJ
Tristar develops, markets, and distributes high-quality products sold on television, throughout national and international retail distribution, online, and via social media. Tristar’s corporate headquarters, located in Fairfield, NJ, boasts a 65,000 sq. ft. state-of-the-art production facility that includes two studios with green screen, white cyc, and a high-definition control room.
The Makers of Best-Selling Power Pressure Cooker XL
Tristar’s highest-rated best sellers include the Ab Coaster, the Jack LaLanne Power Juicer, Perfecter Fusion Styler, the Banjo Minnow, Steam Buggy, Flex-Able Hose, Genie Bra, Power Pressure Cooker XL, The Power AirFryer, and Copper Chef. The company has secured various celebrity endorsements from the likes of Jack LaLanne, Carol Alt, Denise Austin, Joan Rivers, Sarah Ferguson, and culinary expert and best-selling author Eric Theiss.
Celebrating Our Silver Anniversary Year
The team at Tristar maintains strong relationships with multiple charitable foundations. In 2017, Tristar donated nearly $3 million dollars worth of Bandaloom Looming kits to the Toy Industry Foundation. The kits will be distributed across North America and internationally to children in need.
Also in 2017, the Tristar documentary, Godfather of Fitness, profiling the life of fitness legend Jack LaLanne, was chosen to premiere in this special anniversary year at the Tribeca Film Festival in New York, NY.
Tristar Products Receive Glowing Reviews from Loyal Customers
Tristar’s 25th anniversary comes on the heels of their most recent brand launch, Copper Chef Cookware. The brand’s first introduction, a 6-in-1 deep dish square pan with various line extensions and new product developments, is estimated to exceed 20 million units sold . The Copper Chef line is especially popular with busy families and health conscious customers!
In 2000, the Jack LaLanne Power Juicer was Tristar’s first product to exceed one million units sold. Launched in 2011, the Genie Bra quickly became the best-selling bra in America two years in a row and was subsequently developed into a full lingerie and apparel line. In 2014, the highly rated Power Pressure Cooker followed, outselling all other units combined in its category for that year.